Promotion projects are based on the Marketing Plan for the Promotion of Kazakhstani National Tourism Product, approved in 2018 (internal document of the Company). On the basis of this document, a Strategy for promoting Kazakhstan as a tourist direction has also been prepared, which is currently being under negotiation in the Atameken Scientific and Production Enterprise.
Promotion of Kazakhstan as a tourist direction is carried out using both pull-strategies (stimulating the final consumer, creating demand for target markets) - spreading information about Kazakhstan through various channels - Internet, television, media, etc., and push-strategies (pushing strategy, creating offers at points of sale in target markets, i.e. from foreign tour operators and travel agents) - enrolling info-tours, webinars, road shows, organizing stands at exhibitions to ensure and strengthen business contacts between the tourism industry of Kazakhstan and other target countries.
Imagine your Travelstan
Since the dawn of time, we have been fascinated by the land beyond the horizon. We have roamed in search of something new. And every traveler has imagined their ideal Travelstan...
“Where are we going?” - Travel to Kazakhstan
The advertising campaign about Kazakhstan on the Euronews NBC in 2018.
Unbelievable landscape and undergroud mosques | Between the Seas in Kazakhstan
This is our fifth route - From the Sea to the Sea, which covered Mangistau, Aktobe and Kyzylorda regions in the south-west part of Kazakhstan mostly between the Aral Sea and the Caspian Sea.
Altai - East Kazakhstan
Have you been following our expeditions on social media? This is our second route - Altai - the Cradle of Civilisation, which covered East Kazakhstan province.
Are you one of those, who life life undaunted? Are you one of those, who seek the edge... the edge of their abilities, where the sky is limitless, waters are restless, the way of living is timeless...
Organization of a stand at international tourism exhibitions
Kazakhstan at the tourism exhibition in South Korea SITIF 2019
On June 6-9, 2019, the Kazakhstan stand was presented at the international tourism exhibition in the Republic of Korea SITIF 2019 by order of the Committee for the Tourism Industry of the Ministry of Culture and Sports of the Republic of Kazakhstan.
Kazakhstan attracts Polish travellers during World Travel Show in Warsaw
October 19-21, 2018, a Kazakhstan stand was organized at the international travel exhibition World Travel Show 2018 in Poland. By order of the Tourism Industry Committee of the Ministry of Culture and Sport, Kazakh Tourism JSC organised a Kazakhstan stand, where…
Kazakhstan presents its tourism potential in China
China International Travel Mart (CITM) is held in Shanghai at the Shanghai New International Expo Centre on November 16-18, 2018. Оn an area of 65 thousand sq.m. over 500 international participants and 600 delegates from more than 70 countries of the world organised their…
Infotours for tour operators and MICE agencies
Workshops (seminar) for MICE agencies
In order to develop MICE tourism, workshops were held for MICE agencies from target markets in the framework of international tourism exhibitions, as well as in the framework of info tours.
Tours of Kazakh national cuisine ”took place in Frankfurt
Kazakhstan was presented to the leading tour operators and experts of Europe as a center for business meetings and holding international summits, the Khabar 24 correspondent reports.
- Webinars on promoting travel products on Profi.travel
The company provides support in shooting television programs in order to promote Kazakhstan. By mid-2019, filming of such popular programs as KBS Everywhere was organized for the KBS channel (South Korea), "Поедем, поедим!" for NTV channel (Russia), “One day in the city” for My planet planet channel, and others.
"Поедем, поедим!" for NTV channel
«По секрету всему свету» for Russia 1
National Tourism Portal Kazakhstan.travel
In 2018, the national tourist portal Kazakhstan.travel was modernized, which is available in 6 languages (Kazakh, Russian, English, German, French and Chinese. In 2019, another language is added - Korean). The portal contains information about tourist sites, routes, a calendar of events and inspirational articles. The business section allows you to register and offer your services to tour operators, guides, artisans, souvenir shops. New modules are under development - the MICE event planner, the Photobank, the purchase of airline tickets.
There is ongoing work on technical support and content filling, translation and development and design of new sections, as well as promotion of the portal.
Maintenance and promotion of accounts on social networks
International Tourism Exhibition PATA Travel Mart and related events
In addition, work is underway to publish interviews and articles on the tourism potential of Kazakhstan in foreign media, including Euronews, CNBC, CCTV, Phoenix TV, etc. Special editions on tourism in Kazakhstan have been prepared for the magazines Ветер Странствий and National Geographic. A newsletter is sent out monthly on the basis of contacts from target markets, and work is constantly ongoing to increase content about Kazakhstan on popular Internet resources. On a partnership basis, road shows were held in Russia, as well as special projects, including a project with tourister.ru. Promotion of domestic tourism is carried out on the radio, on television, through outdoor advertising (at airports). On a partnership basis, sections on Kazakhstan's tourism are posted in the Inflight entertainment program of Air Astana and the KTZ entertainment portal. The program of Tourism Ambassadors of Kazakhstan is also being implemented.
- Country Tourism Brand