• "Kazakh Tourism" National Company" JSC was established in 2017 following numerous successful events held in the country in order to continue promotion of Kazakhstan globally as a travel destination. 

    Kazakh Tourism, being the country's brand manager for tourism and a subsidiary of the Ministry of Culture and Sports, ensures comprehensive and holistic positioning of the country both internationally and domestically. 

    Kazakh Tourism places its focus on marketing and promotion of the country, attracting investments into tourism, and implementing of the National Tourism Development Strategy until 2025. 

    Kazakh tourism in its daily activities rely on partnership and alliances with international travel associations, development organizations, travel trade and media companies. 

    While serving the Government's goal to reach 8% input to GDP from tourism we believe in sustainable development through both economic and environmentally friendly growth based on strong communities and responsible business practices.

  • We are given a special, honorable task and a role at this crucial stage of the country’s modernization - we represent Kazakhstan to the world with its endless tourist potential, with its centuries-old unique national tradition of hospitality. We are creating a new, strategically important industry of the new economics of the country in order to improve the welfare and quality of life of our compatriots.

    Our mission is participation in the creation and development of a highly efficient, competitive domestic tourism industry integrated into the world tourism market system. Promotion of the image and tourist brand of the country, attraction of investors and formation of increasing flow of tourists.

    Vision of NC Kazakh Tourism JSC is an organization for management and marketing of destination, the National Tourist Office is the key organization of the tourism industry in the Republic of Kazakhstan, responsible for promoting tourism in the domestic and foreign markets.

  • Competency development and investment attraction
    • Participation in the development and implementation of basic quality standards
    • Incentives for creation of new tourist products and improvement of existing ones
    • Generation of proposals for the implementation of investment projects
    • Generation of proposals for the implementation of investment projects
    Digitalization of the tourism industry
    • Development of systems for automating various processes in the field of tourism
    • Carrying out projects to increase the attractiveness of the destination for tourists in terms of digitalization
    Information and analytical support
    • Research and analysis
    • Elaboration of master plans for the development of tourist destinations
    • Monitoring trends in tourism on an ongoing basis
    Marketing and promotion
    • Formation and implementation of the promotion strategy of Kazakhstan as a tourist destination
    • Promotion of tourist potential of Kazakhstan through traditional and digital channels of promotion within the country and abroad
    • Development a united tourist portal of Kazakhstan Kazakhstan.travel
    • Organization of exhibitions, road shows and info-tours
    • Attracting MICE events in Kazakhstan
  • О компании

    "Kazakh Tourism" National Company" JSC was established in 2017 following numerous successful events held in the country in order to continue promotion of Kazakhstan globally as a travel destination. 

    Kazakh Tourism, being the country's brand manager for tourism and a subsidiary of the Ministry of Culture and Sports, ensures comprehensive and holistic positioning of the country both internationally and domestically. 

    Kazakh Tourism places its focus on marketing and promotion of the country, attracting investments into tourism, and implementing of the National Tourism Development Strategy until 2025. 

    Kazakh tourism in its daily activities rely on partnership and alliances with international travel associations, development organizations, travel trade and media companies. 

    While serving the Government's goal to reach 8% input to GDP from tourism we believe in sustainable development through both economic and environmentally friendly growth based on strong communities and responsible business practices.

  • Наша миссия

    We are given a special, honorable task and a role at this crucial stage of the country’s modernization - we represent Kazakhstan to the world with its endless tourist potential, with its centuries-old unique national tradition of hospitality. We are creating a new, strategically important industry of the new economics of the country in order to improve the welfare and quality of life of our compatriots.

    Our mission is participation in the creation and development of a highly efficient, competitive domestic tourism industry integrated into the world tourism market system. Promotion of the image and tourist brand of the country, attraction of investors and formation of increasing flow of tourists.

    Vision of NC Kazakh Tourism JSC is an organization for management and marketing of destination, the National Tourist Office is the key organization of the tourism industry in the Republic of Kazakhstan, responsible for promoting tourism in the domestic and foreign markets.

  • Деятельность
    Competency development and investment attraction
    • Participation in the development and implementation of basic quality standards
    • Incentives for creation of new tourist products and improvement of existing ones
    • Generation of proposals for the implementation of investment projects
    • Generation of proposals for the implementation of investment projects
    Digitalization of the tourism industry
    • Development of systems for automating various processes in the field of tourism
    • Carrying out projects to increase the attractiveness of the destination for tourists in terms of digitalization
    Information and analytical support
    • Research and analysis
    • Elaboration of master plans for the development of tourist destinations
    • Monitoring trends in tourism on an ongoing basis
    Marketing and promotion
    • Formation and implementation of the promotion strategy of Kazakhstan as a tourist destination
    • Promotion of tourist potential of Kazakhstan through traditional and digital channels of promotion within the country and abroad
    • Development a united tourist portal of Kazakhstan Kazakhstan.travel
    • Organization of exhibitions, road shows and info-tours
    • Attracting MICE events in Kazakhstan