Euronews notes the rapid growth of astro-tourism, with "space travel" becoming one of the main trends. Travelers are increasingly seeking ideal locations to observe celestial phenomena. The research indicates that Kazakhstan, with its vast steppes and remote areas free from light pollution, is one of the best destinations for such experiences. The country’s night landscapes offer unique opportunities for lovers of the starry sky.
«We are promoting this unique aspect of our natural heritage and attracting foreign tourists who seek an unusual connection with space. Kazakh Tourism is currently working on developing specialized infrastructure for the growth of astro-tourism. This includes creating observation points and organizing tours with professional astronomers. Today, tourists are increasingly choosing eco-friendly and authentic destinations. Kazakhstan’s efforts to develop infrastructure while preserving the natural night sky make it a promising destination for astro-tourism», - said Kairat Sadvakassov, Chairman of the Board of JSC «NC «Kazakh Tourism».
In addition to astro-tourism, Euronews’ research highlights other key trends for 2025:
- In-depth cultural travel – tourists are increasingly seeking a deeper immersion in local traditions, crafts, and cuisine.
- Ecotourism and sustainable development – sustainable practices and natural routes are becoming a priority for many travelers.
- Health and recreation – trips aimed at improving health, including retreats, spas, and yoga programs, continue to gain popularity.
- Digital adventures – the use of technologies such as augmented reality.
Kazakhstan is actively incorporating elements of these trends into its tourism industry, offering not only star tours but also journeys along the Silk Road, ethnographic and eco-tourism programs, as well as opportunities for a deeper connection with the country’s rich cultural heritage
