Digitalization of the tourism industry
Development of systems for automating various processes in the field of tourism;
Carrying out projects to increase the attractiveness of the destination for tourists in terms of digitalization.
Marketing and promotion
Formation and implementation of the promotion strategy of Kazakhstan as a tourist destination;
Promotion of tourist potential of Kazakhstan through traditional and digital channels of promotion within the country and abroad;
Development a united tourist portal of Kazakhstan Kazakhstan.travel;
Organization of exhibitions, road shows and info-tours;
Attracting MICE events in Kazakhstan.