The roadmap is aimed at the formation of a national tourist product, the implementation of state support measures for the industry and anti-crisis measures. The signing of the Roadmap took place in a remote format due to the current situation caused by the COVID-19 virus pandemic. The roadmap consists of 5 sections, including 27 activities that are planned to be implemented in the period 2020-2021. The main emphasis is placed on the development of the national tourist product and tourist infrastructure. Deputy Chairman of the Board of NCE "Atameken" Yulia Yakupbaeva noted that the current period should be spent usefully and organize comprehensive preparation of the tourist infrastructure for the moment when people come out of quarantine.
"During April-May, it is necessary to make full preparations for the tourist season of 2020-2021 to activate domestic tourism. Together with NC " Kazakh Tourism, MIO and the business community, we will conduct an inventory of popular tourist routes and attractions. The introduction of new approaches, such as the "Live Lessons" project, the creation of a list of routes for children, the definition of a list of priority medical services will significantly diversify the existing tourist products in the segment of children's and health tourism," Yulia Yakupbaeva said. An inventory of children's health centers and sanatorium-resort facilities will give an objective picture of the necessary measures to support and develop these subjects. A separate section of the Roadmap is devoted to handicrafts as an important auxiliary part of tourism. Identification of the key products of artisans in each region for further promotion, monetization of the activities of artisans, involvement in the restoration of cultural monuments-these and a number of other events are designed to draw attention to the problems of artisans and promote the consideration of handicrafts as a full-fledged part of the national tourist product.
"The state of the country's tourism industry, taking into account the current circumstances with downtime, requires additional measures. The Roadmap signed jointly with the National Chamber organically complements the action plan of the State Program for the Development of the Tourism Industry of the Republic of Kazakhstan for 2019-25. The approaches that we have defined in this document will primarily help to focus on the development of domestic tourism, in particular children's and health tourism, handicrafts, etc. " - said Yerzhan Yerkinbayev, Chairman of NC Kazakh Tourism JSC. JSC “NC “Kazakh Tourism” and NCE "Atameken" are confident that the implementation of the Roadmap measures will significantly expand the range and improve the quality of the offered tourist products.
