On December 19, 2019, a memorandum of cooperation was signed between NC Kazakh Tourism JSC and Business Media Central Asia LLP, an international holding company engaged in exhibition activities in partnership with the world's largest exhibition companies and venues.
According to the document, the parties agreed that they will use all available resources to promote MICE tourism in Kazakhstan within the country and abroad, including through the international exhibitions "Automechanika Astana 2020" and "Futuroad Expo Astana" (Nur-Sultan, April 15-17, 2020).
The Automechanika Astana exhibition is part of the international brand Automechanika, created by Messe Frankfurt Exhibition GmbH 50 years ago, which unites exhibitions in 15 countries around the world.
"The congress and exhibition or so-called MICE tourism is a priority direction for the development of the tourism industry in Kazakhstan. We pay great attention to supporting events in the country that attract business tourists" - Chairman of the Management Board of JSC "NC "Kazakh Tourism" Yerzhan Yerkinbayev noted.
The bilateral cooperation will be aimed at promoting and expanding existing exhibitions, such as" Automechanika Astana 2020 "and" Futuroad Expo Astana", organized by BMCA, as well as attracting new international events to Kazakhstan and promoting MICE tourism in the country as a whole.
For reference: Automechanika Astana is an international exhibition of spare parts, automotive components, equipment and goods for car maintenance in Kazakhstan and Central Asia, which has established itself as a leading communication platform for Kazakh, European, Russian and Asian automotive market players, which provides an opportunity for industry specialists to get acquainted with the latest product samples and choose everything necessary to solve their business problems. Automechanika Astana is held simultaneously and on the same site with the exhibition of commercial transport and road construction equipment of Central Asia Futuroad Expo Astana, which clearly demonstrates the importance of the development of the commercial and cargo transport industry, as well as the development of road construction in Kazakhstan and Central Asian countries.
